Josipa Majić

Josipa Majic is a founder and CEO at ID Guardian, a London-based company with offices in Zagreb and Palo Alto that analyses biometric data and creates affective computing systems and cofounder and CEO of Revuto, a subscription management solution.

ID Guardian ultimately helps people and companies worldwide to collect, analyze and interpret biometric data in a fast, scalable, affordable and hassle-free way. Josipa is the main visionary behind ID Guardian’s products and overall strategy, responsible for successful customer relationships with Fortune 100 clients globally. She also started the Affective computing lab and helped in creating and teaching the first affective computing course at the Faculty of Business and Economics in Zagreb.

After using biometric data in consumer research for banks, neobanks and fintechs – Josipa and her colleagues decided to address the opportunity for consumers and businesses in the subscription economy by starting Revuto, a subscription management solution. No one should pay for subscriptions they did not want or use – and Revuto is here to bring the power back in the hands of customers.

Her work and products are used by some of the best global universities and brands in more than 44 countries since 2014. She was acknowledged by TIME Magazine as the inventor of top 10 most innovative products of the year. Josipa was a keynote speaker at the Global Entrepreneurship summit, appeared on the BBC, Fox News, WSJ, Forbes, CNN and many others.